Is it time to ditch plus-size labelling?
With almost a third of UK women considered plus-size, many believe the term is now meaningless.
WHEN Australian fitness brand The Upside launched its new ad campaign earlier this year, it could never have foreseen the furore it would spark.
Designed to celebrate all body types, its promo shot featured five inspiring women – with one, the curvaceous model Laura Wells, representing plus-size.
But Laura is just a size 14 – which sent clicktivists into overdrive.
Within hours, the hashtag #droptheplus was trending worldwide, as the campaign declared: “The fashion industry is one of the world’s most influential industries on women.
“To label a size ‘plus’, when it actually encompasses the majority of women in the world, is not only harmful, it’s absurd!”