Secondary spend brings welcome additional revenue for operators – so what’s the best way to approach this? Katherine Selby spoke to me and a selection of other operators that have come up with a successful formula to monetise health-conscious members
Gymbag gives fitness professionals their own e-commerce store stocked with supplements, fitness equipment and apparel. It soft-launched with personal trainers and is now set to supply bigger leisure operators.
Pollyanna Hale, weight loss and fitness coach at thefitmumformula.com, was one of the first personal trainers to try Gymbag. She explains: “I wanted an online store to help my clients and earn some secondary income, but the logistics were a real barrier. But Gymbag does it all for me – I simply point clients towards the product they need, the order goes through and I get paid.
“I market it via a private Facebook group, where I can give advice and clients can comment and make recommendations too.
“My clients get a discount code to use at Gymbag and I send out gift vouchers and rewards. Occasionally I’ll surprise them with little samples like protein bars or shake sachets, which makes them smile, keeps them motivated and sparks fresh orders.
“It’s a no brainer: the cost is low, the site is set up for you, the range is comprehensive, it adds value to my service and I make 20 per cent profits when I sell the products online. I’d definitely recommend Gymbag and can really see its potential for operators looking for a quick way to generate income from secondary spend.”
“It’s a no brainer: the cost is low, the site is set up for you and the range is comprehensive” – Pollyanna Hale