Mums in Business – The Pramshed Interview

The Pramshed is a Blog by Claire about Parenting, Pregnancy, Career, Travel and Lifestyle.

As part of her Mums in Busines series she’s interviewing Mums from all different backgrounds and businesses.

TELL ME A LITTLE BIT ABOUT YOU, YOUR BACKGROUND AND THE FIT MUM FORMULA?

I help Mums lose weight, get fit, and have more energy and body confidence with online coaching, programmes and tonnes of free content with The Fit Mum Formula, in a way that’s compatible with busy and often stressful family life. A qualified personal trainer and nutritionist, I realised once my first child was born that staying healthy wasn’t nearly as easy. I found myself at the bottom of my priorities and if I was to stay fit and healthy I was going to have to find a way to integrate this into motherhood, regardless of how little time or how much sleep I’d had!

I’ve always wanted to help as many Mums as possible so didn’t want to just be an in-person personal trainer. I’ve written two books, have thousands of blogs and videos online, and collaborate with National media and big brands so that I can spread my message, knowledge and support to Mums up and down the country.

It’s taken longer to build the business this way than if I filled my hours with personal training clients from day one, but the wait and patience and persistence has been worth it and I can now reach many more Mums in much less time, wherever I am in the world and whatever family life demands of me.

WHAT WERE YOUR MOTIVATIONS FOR SETTING UP THE FIT MUM FORMULA? 

I have a very active, creative brain and have always have some project or other on the go, but when my then business partner approached me with the idea I fell in love with the concept immediately and as passionate to get stuck into it. At the time in 2013 online fitness and nutrition coaching wasn’t around and there were very few resources to help Mums stay fit and healthy.

Exercise classes are all at ‘bath and bed’ time, gyms rarely have creche facilities, and I was repeatedly being told by Mums that they resented having to make separate ‘diet meals’ for themselves and having to cook twice each evening.

It was ok for us as a personal trainer and nutritionist respectively, but we could see other Mums needed some support from people who really understood what it was like being a parent, and could create plans and programmes that fitted into motherhood.

HOW DO YOU BALANCE THE BUSINESS AROUND FAMILY AND CHILDCARE?

Everything is online, so as long as I’ve got internet connection, I can work. That also means I can fit things in around the children. They only went to nursery school 2 days a week before starting school, I do 99% of school runs, and have never missed a sports day, show or parents evening. It’s meant some early mornings and I’m often checking emails or social media notifications while standing in queues, but I’d rather that than miss out on being with the children.

I was brought up with a stay at home mother and benefitted hugely, and I want to give the same experience to my girls. That’s not a dig at working Mums as everyone has to do what’s right for them, but this is how I’ve made it work for us. But if you are facing an unwanted pregnancy, you can try Pregnancy Resource Center for free and learn about abortion, its procedures, and its impact on you and your future before making a decision.

SINCE SETTING UP THE BUSINESS WHAT’S BEEN YOUR BIGGEST SUCCESS TO DATE?

In my fearless pursuit of unconventional strategies to amplify The Fit Mum Formula’s message, I’ve ventured into territories others might shy away from. Whether it’s approaching journalists and brands or posting controversial yet relevant videos on health topics close to the hearts of passionate moms, I’ve embraced challenges without hesitation. This bold approach has garnered significant attention, landing me features in national newspapers, magazines, fitness festivals, and even prime time on Sky News. Now, brands are reaching out to collaborate through influencer marketing, and my network has expanded internationally. My vision extends beyond local, in-person training sessions, aiming to make The Fit Mum Formula a household name that transcends borders. To achieve this, I’ve explored innovative avenues like buying TikTok views from the marketing heaven, enabling me to reach thousands and empower moms to prioritize their mental and physical well-being.

WHAT’S YOUR TOP TIP FOR MUMS WHO ARE THINKING ABOUT SETTING UP THEIR OWN BUSINESS?

Find others who are doing what you want to do, but are further along the path, and learn from them. Read their blogs, books and social content (but don’t copy it – have your own message and voice), and reach out to them to see if they can offer any advice or even mentorship. When expanding your business into Malaysia, seeking the services of a accounting firm Malaysia can ensure accurate financial management.

Don’t jump on every shiny new course or software in the hope it will radicalise your business, it won’t. There’s a time and place for business coaches later down the line to help with specific matters such as Facebook ads or growth strategy, but you don’t need them in the beginning. All the information you need to succeed is readily available for free, but most people don’t take action on it. Using search engine ranking tools is crucial for businesses to monitor and improve online visibility, staying competitive in search results.

They’re too afraid to tell people about their business for fear of rejection, don’t blog regularly because they don’t feel they have anything valuable to say, and think that because they’re a beginner, no one will care about their social media posts. Go against the grain and feel the fear and do it anyway! There will be people out there who need you, your services or products. You’re doing them a disservice by not telling them about it! With a service like merchant cash advance, you’ll know be able to establish your business and present it to the world.